Sales Operations & Process Improvement

We help you build scalable sales operations, streamline your processes, and create the structure needed for predictable growth.


1. Sales Process Design & Operational Workflows

Lead Management Process

Create a clear system for capturing, qualifying, and routing leads so nothing falls through the cracks.

Opportunity Management Process

Define how opportunities move through each sales stage to improve forecasting and win rates.

Renewal Process & GRR/NRR

Build structured renewal workflows to improve Gross Revenue Retention (GRR) and Net Revenue Retention (NRR).

Complete Process Mapping & Gap Analysis

Document your end-to-end sales processes, find inefficiencies, and identify where improvements are needed.

Development of New Operational Processes

Design new workflows and operational frameworks that support growth and reduce friction for the sales team.


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2. Change Management & Organisational Alignment

Change Management (e.g. Jira Governance)

Manage operational changes effectively—including governance, rollout, communication, and adoption.

Sales Team Structure, Alignment & Roles

Assess and optimise your sales org design so the right people are in the right roles with clear responsibilities.

Cross-Departmental Collaboration

Improve collaboration across sales, marketing, product, CS, and finance to create a smooth revenue engine.


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3. Data, Systems & Revenue Intelligence

CRM Administration (Salesforce, HubSpot)

Set up, manage, and optimise CRM systems to support reliable, scalable revenue operations.

CRM Usability Optimisation

Make your CRM easier for reps to use, reducing admin work and improving data quality.

Salesforce Dashboards & Reports

Build dashboards that give leaders and reps the insights they need for forecasting and decision-making.

Data Analysis & BI (Power BI, Tableau, Excel)

Turn raw data into insights using business intelligence tools and clear reporting.

Sales & Marketing Performance Analytics

Monitor the health of your sales and marketing engine through KPIs, conversion metrics, and performance trends.

Data Governance & Hygiene Practices

Create standards and routines to keep data clean, consistent, and useful for decision-making.


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Interested in our services? We’re here to help!

We want to know your needs exactly so that we can provide the perfect solution. Let us know what you require and we’ll do our best to help.

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